Founded in 1942 by the charismatic and mysterious Madame Grès, the Grès fashion house was an uncompromising leader in haute couture for several decades.
Parfums Grès is looking to assert its status as a key player in "prestige" perfumery by offering its own interpretation of Parisian chic while drawing inspiration from the brand's couture roots. With this in mind, Parfums Grès is moving its visual and olfactory identity towards a characteristically French modern minimalism in line with the very unique hallmarks of Grès dresses.

House GRES is fist and foremost the memory of a haute couture company that used to dress all of the high society. Today, its perfumes are part of the family's cultural heritage, but not just that. Adopt them and become unforgettable on incenza.com.